details
details
Denny’s wanted to get people to interact with their brand online and they knew their broadcast campaigns weren’t going to accomplish that.
So, we set out to create a platform about breakfast foods who are also breakfast best friends. The series ended up getting over 37 million views on youtube and acquired thousands of followers on our Tumblr page and across social channels. Making Denny’s stand out from the crowds.
Denny’s wanted to get people to interact with their brand online and they knew their broadcast campaigns weren’t going to accomplish that.
So, we set out to create a platform about breakfast foods who are also breakfast best friends. The series ended up getting over 37 million views on youtube and acquired thousands of followers on our Tumblr page and across social channels. Making Denny’s stand out from the crowds.
client
client
denny's
denny's
contributions
contributions
concept
concept
art direction
art direction
year
year
2014
2014
To keep the party going, we served up daily doses of weird on Tumblr, Twitter, Instagram, and Vine. Think bold coffee, a hash brown UFO victim (yes, the hashteroid), and an avocado cooler than all of us combined. Basically, every day was a holiday in our breakfast universe.
To keep the party going, we served up daily doses of weird on Tumblr, Twitter, Instagram, and Vine. Think bold coffee, a hash brown UFO victim (yes, the hashteroid), and an avocado cooler than all of us combined. Basically, every day was a holiday in our breakfast universe.
Recognizing that old-school commercials wouldn’t move the needle, we shifted Denny’s online, making it one of 2014’s top digital brands to follow.
Recognizing that old-school commercials wouldn’t move the needle, we shifted Denny’s online, making it one of 2014’s top digital brands to follow.
Recognizing that old-school commercials wouldn’t move the needle, we shifted Denny’s online, making it one of 2014’s top digital brands to follow.
results
results
results
+520K
+520K
+520K
new followers across social channels (in 2014 this was monumental—I'm old. I know.)
new followers across social channels (in 2014 this was monumental—I'm old. I know.)
new followers across social channels (in 2014 this was monumental—I'm old. I know.)
45M+
45M+
45M+
total impressions
total impressions
total impressions
🖤 gracias
🖤 gracias
concept & production
concept & production
john cornette
john cornette
jose ripol
jose ripol
stoopid buddy stoodios
stoopid buddy stoodios