Hi Sanity!
Dani is a creative director and designer with 15 years of experience building well-crafted and strategically grounded brand work.
Hi Sanity!
Dani is a creative director and designer with 15 years of experience building well-crafted and strategically grounded brand work.
iFIT rebrand 2025
iFIT rebrand 2025
iFIT rebrand 2025
Currently the head of global creative at iFIT, Dani oversees global design for iFIT, NordicTrack, ProForm and Freemotion.
Currently the head of global creative at iFIT, Dani oversees global design for iFIT, NordicTrack, ProForm and Freemotion.






NordicTrack Ultra Brand Launch
NordicTrack Ultra Brand Launch
NordicTrack Ultra Brand Launch
In the past, Dani has spent time building brands, interactive experiences, and design systems.
In the past, Dani has spent time building brands, interactive experiences, and design systems.
Dani lives in Virginia Beach with her husband, 2 kids and a dog. She has too many interests to pursue in this lifetime, but is always happiest when making beautiful, well-thought out creative work.
Dani lives in Virginia Beach with her husband, 2 kids and a dog. She has too many interests to pursue in this lifetime, but is always happiest when making beautiful, well-thought out creative work.